According to the communique issued by the traffic administration bureau of the Ministry of public security, as of the end of June 2017, the number of vehicles in China had reached 205 million, and the number of newly registered vehicles in the first half of 2017 reached 13.22 million, which was basically the same as that of the same period last year. However, in such a huge automobile market, more than half of the market share of automotive lighting is monopolized by foreign lighting giants. Facing the rapid expansion of automotive lighting market, domestic led enterprises have large-scale M & A investment. What is the market form of automotive LED lighting?
"Foreign monks" monopolize, domestic led "rush to attack" vehicle market
Automotive LED lighting peers are "powerless" to OSRAM and Lumileds (mainly in the front loading market).
Due to the complexity of automotive system compared with lighting lamps, automotive lighting is considered to be a high threshold and difficult to enter the field. Therefore, the global automotive lighting market has been firmly controlled by international giants such as OSRAM and Lumileds.
In addition, due to the difficulty to break into the supply chain of the front loading market and the huge risk of being recalled, many domestic light companies have been in a wait-and-see state, and more of them are located in the aftermarket. Also, because the aftermarket is more cost-effective, it has promoted the rise of domestic automotive LED products. Of course, it is only limited to the aftermarket, and the front loading market has a long way to go It's a long way to go.
In recent years, the LED industry has become a red sea in the domestic lighting market and entered a stable period. The automotive LED market has obviously become a new growth breakthrough. For a long time, the global automotive lighting market has been firmly controlled by Lumileds, OSRAM and other international giants. With the advent of LED era, China has become the largest manufacturing and production place of LED in the world, which provides unique advantages for domestic led to develop vehicle lighting.
Domestic led enterprises have also seized the opportunity to layout. Both Hongli Zhihui, which has previously planned to acquire many automobile related targets such as e-car.com and Hezhong automobile, or dehuorunda, which has been deeply engaged in automobile lighting, and Ruifeng optoelectronics and other mainland led enterprises, which intend to invest 100 million yuan in self financing to increase the investment in fast car industry, are speeding up the layout of automobile lighting.
The accelerated layout of these enterprises has led to a growing share of domestic automotive LED products in the aftermarket in recent years. In recent years, the price of automobile is getting cheaper and cheaper, and the profit of LED has been rising, which has become one of the biggest profit factors for light enterprises, especially when the performance gap between domestic LED products and foreign LED products is getting smaller and smaller. But to break the monopoly of "foreign monks", domestic LED still needs a long way to go.
A new round of competition starts, and smart cars become a new driving force for growth
Led enterprises layout of automobile lighting has become a new development trend. At present, the domestic enterprises participating in the layout are dehuorunda, Ruifeng optoelectronics, which recently announced a capital increase of 100 million in Xunchi automobile industry, Hongli Zhihui, which has acquired several automobile lighting related enterprises in recent years, and LVYE Automobile Lighting Co., Ltd., which invested 500 million yuan in the original technology of silicon substrate LED, which won the first prize of National Technological Invention Award Companies and so on.
It has become a new normal and a new direction for domestic led enterprises to compete for automotive LED. In the end, the domestic enterprise giants formally gathered in the automotive LED market, and the competition of automotive LED entered a new stage. Of course, at present, the growth space of vehicle lighting market is not only the original car ownership market, but also the emerging smart car market.
In recent years, there are not a few cases of driverless road test carried out by automobile and science and technology factories, and intelligent vehicles have become a new blue ocean of science and technology market.
It is estimated that the output value of automotive LED in 2017 will reach 2.817 billion US dollars (equivalent to about 19.475 billion yuan), with an annual growth of 14.8%. Comparatively speaking, from 2015 to 2021, the compound annual growth rate of the whole LED industry is only 3%. If the future of smart cars is included, the volume of LED used in vehicles in the future will be higher.
In addition to the traditional enterprise companies and Internet companies such as Google, Baidu and Alibaba to carry out road tests, led factories have begun to invest in the development potential of unmanned driving technology. As a result, on road sensors are more sensitive to road conditions than ever before.
In the LED market of intelligent cars, the actions of enterprises in Japan and Taiwan are more obvious. Panasonic intends to acquire zkw, a major European light manufacturer, to attack the self driving market by combining its sensor expertise; Qun Guang, with its subsidiary Qun Dian, has bought a continental light factory to attack its supply chain. Although the mainland enterprises still occupy a large proportion of investment in the market, they still have a large amount of capital.
Cob becomes the "synonym" of low-end products for cars, and the aftermarket enters the red sea war
The continuous extension of the market, the increasing demand, but also brought pain. For a long time, automotive LED has been named as the blue ocean market, but now it is slowly eroded by the Red Sea. Recently, ledinside visited the enterprises involved in automobile led in mainland China, and found that with domestic led enterprises stepping into the automotive lighting market, the automotive LED market (afterloading market) has entered the Red Sea, and some enterprises relying on low-end vehicle cob are starting to close down.
According to Dr. Li Gang, general manager of semiconductors in Shenzhen Avenue, automotive LED lighting is mainly divided into front mounted market and rear mounted market. It is very difficult for domestic led enterprises to enter the front loading market. The main reason is that it is difficult to cut into the original supply chain channel and the high cost of recall in the later stage. Of course, there are also the problems of insufficient product design. Therefore, at present, domestic led enterprises are facing difficulties.